How Real Estate Two70 Got It's Name

The Meaning Behind the Name

By Rick Robinson, Broker

The number one question I get asked is if there is meaning behind the number 270. The answer is YES. I'll quickly share the history behind this number and how everything came about with Real Estate Two70.

I had been running a successful brokerage for several years along with my business partner. We founded Team Greene Real Estate, then as we grew we made the decision to re-brand to Idaho Agents Real Estate. Things at the company were going great. The company was growing year after year and we were the largest brokerage in Rexburg. In the Fall of 2022, I kept receiving a strong impression that I needed to leave the company and start a new brokerage. To my rational mind that was a ridiculous thought. I kept pushing off the thought and chose to ignore it. It didn't make sense to leave something that I had worked so hard to build with my business partners. However, the impression wouldn't leave. 

In September of 2022, I went on a trip with my family to Alaska. It had been my dream to go there! And it didn't disappoint. As I was enjoying the breathtaking scenery of Alaska during that trip, I found myself having lots of time to ponder my career. The impression kept coming back that I needed to leave. This time stronger than ever. I tried hard to push that thought away because I didn't want to leave my company. 

As the week went on, I started noticing the number 270 just about everywhere I went. On signs, buildings, milk cartons, etc. I had no idea what 270 meant or why it kept standing out to me. But it was everywhere! After several days of this number driving me absolutely crazy, I decided to find out if there was any sort of significance to that number. I jumped on a computer on our cruise ship and asked Google if there was a meaning to that number. This isn't a normal thing I'd do. But the number 270 was in my face so much that I had to at least find out if there was a meaning. 

The very first link I clicked on said the following: You may get confused about whether you should listen to your heart or your mind. Your brain and your heart may not always have the same decision for you. But, when you have been sent the number 270, it means that you must unhesitantly listen to your intuitive thoughts and not to your inner wisdom.

It means that following what your heart is saying, your gut feeling will fetch you much more than your mind’s rational and justified decisions will. And, if you are fearing or doubting that the consequences will not turn out appealing, then remember that this sign or instruction is from your Guardian Angels.

I about fell out of my chair. That was such a direct answer to how I had been feeling and the impressions I had been receiving. I took it as a very clear answer. So while on that trip I began to prepare to come home and ultimately depart from the successful company I helped to build. And I never looked back. 

As my wife and I discussed names for the new company, once again that number kept coming back to us. Ultimately we decided to name the company after that experience. Real Estate Two70. 

Now, one more crazy part. There have been many times recently that someone has been asking about the name. I tell them the story about the name, and after I finish they point to something right by us that says "270" and they say "whoa, that's crazy." It has to make me believe that this is what I am supposed to be doing and that the name, although extremely unconventional, is the name I needed to have for my company. 

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