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Real Estate Two70 Grants

Agent Marketing & Community Education Grant Program

Official Policy

Purpose of the Real Estate Two70 Grants Program

The Real Estate Two70 Grants Program exists to support real estate agents who are actively investing in education-based, community-facing marketing efforts.

At Real Estate Two70, we believe that strong businesses are built through knowledge, credibility, and meaningful engagement—not pressure tactics or short-term advertising. This program is designed to help agents test ideas, host educational events, and build long-term relationships while maintaining professional standards and brand alignment.

Real Estate Two70 Grants are not intended to subsidize routine marketing expenses. They are intended to encourage thoughtful outreach that benefits both the agent and the broader community.

Before submitting a grant proposal, please become thoroughly familiar with the guide, What Buyers and Sellers Should Know About Real Estate Seminars and Representation.

The organizer of the seminar should make themself aware of each attendee and identify how they learned of the seminar, if they were invited by another agent, or if they are currently represented by another agent. Doing this creates a comfortable environment for all of the attendees.

Grant Overview

Grant Amount: Up to $200 per approved event
Grant Type: Reimbursement (expenses are paid by the agent and reimbursed after completion)
Eligible Use: Marketing expenses directly tied to an approved educational event or seminar
Availability: Subject to approval and funding availability

Eligible Activities

Grants may be used for events that include a clear educational or informational component and are open to the public or a defined audience. Receipts are mandatory for reimbursement.

Examples of eligible activities include:

First-time homebuyer seminars
Seller education workshops (pricing, preparation, market conditions)
Investor-focused events (rentals, house hacking, market fundamentals)
Educational events hosted in collaboration with lenders, inspectors, planners, attorneys, or other professionals
Community or neighborhood informational meetings with a real estate education focus

The emphasis should always be on teaching, informing, or guiding, not selling.

Ineligible Activities

The following uses are not eligible for Real Estate Two70 Grant funding:

Merchandise or swag not specifically branded for the event.
One-on-one client meals or entertainment
General business expenses
Any activity without an educational component
Any event that is primarily promotional or sales-focused

If you are unsure whether an activity qualifies, ask before applying.

Agent Eligibility & Grant Limits

Agents must be active and in good standing with Real Estate Two70.
Grant availability and per-agent limits are determined at the brokerage’s discretion, based on program participation and budget considerations.
The brokerage may set, adjust, or waive limits as needed to ensure fair access and effective use of funds.

Collaborative Events

Real Estate Two70 encourages collaboration among agents and with non-brokerage professionals to create higher-impact educational events.

Collaborative events are encouraged because they:

Expand audience reach
Share workload and costs
Improve educational quality through multiple perspectives
Strengthen professional relationships

Eligible Collaborative Formats

Two or more Real Estate Two70 agents co-hosting an educational event
Agent-led events featuring non-brokerage professionals such as lenders, home inspectors, planners, attorneys, or other service providers
Multi-topic workshops where each presenter covers a defined area of expertise

All collaborative events must meet the same educational, professional, and branding standards as individual events.

Collaboration With Non-Brokerage Professionals

Collaboration with non-brokerage professionals is permitted by default when it enhances the educational value of the event.

The following standards apply:

Events must remain agent-led
Vendor participation must be educational, not promotional
No vendor may require or imply referrals, exclusivity, or endorsement
Real Estate Two70 Grant funds may not be used to reimburse vendor expenses
Vendor participation does not constitute a brokerage recommendation or partnership

To support transparency, applications must include a brief disclosure identifying any non-brokerage professionals involved.

RESPA Safeguard:
No aspect of a Real Estate Two70 Grant-funded event may be structured or conducted in a way that conditions referrals, business, or compensation on participation, attendance, or promotion.

Collaborative Grant Consideration

Collaborative events may be eligible for enhanced grant consideration beyond the standard per-event amount.
Grant amounts and participation limits for collaborative events are determined at the brokerage’s discretion, based on the scope, scale, and anticipated impact of the event.

Responsibility & Reimbursement

One agent must be designated as the primary applicant
Reimbursement will be issued to the primary applicant only
Receipts must be submitted within 14 days of the event.
Participating agents are responsible for coordinating cost sharing internally

All post-event documentation and reimbursement requirements apply equally to collaborative events.

Application Process

Agents must apply before hosting the event.

Each application must include:

Event name and format
Target audience
Estimated attendance
Date and location
How Real Estate Two70 will be represented
Brief budget breakdown
Planned follow-up strategy
Disclosure of any non-brokerage professionals participating

Applications are reviewed on a rolling basis. Approval decisions are based on clarity, alignment with program goals, and funding availability.

Branding & Representation Requirements

Approved events must include appropriate and professional representation of Real Estate Two70, such as:

Logo on presentation materials or signage
Identification as “Hosted by [Agent Name] with Real Estate Two70”

Brand representation should be clear, professional, and non-intrusive. Sales scripts, pressure tactics, or hard branding are not required and are discouraged.

Reimbursement Requirements

Reimbursement will only be issued after the event has occurred.

To receive reimbursement, agents must submit:

Proof of payment (receipts) within 14 days of event.
Confirmation that the event occurred
3–5 photos showing the event setup, materials, or signage
A brief post-event recap

Failure to meet reimbursement requirements may result in delayed or denied payment.

Post-Event Recap Requirement

Within a reasonable time after the event, agents must provide a short recap including:

Actual attendance
What worked well
What could be improved
Leads or follow-up opportunities generated (if any)
Whether the event would be repeated

Recaps are used to improve the program, share best practices, and refine future educational efforts.

Program Oversight

Real Estate Two70 reserves the right to:

Approve or deny grant applications
Adjust funding limits or availability
Update program guidelines
Decline reimbursement if requirements are not met

Oversight exists to ensure consistency, accountability, and meaningful outcomes that clearly promote the brand.

Program Philosophy

Real Estate Two70 Grants are built on trust, professionalism, and shared investment.

The brokerage invests in agents who:

Take initiative
Lead with education
Represent Real Estate Two70 with professionalism
Build sustainable, long-term businesses

This program is a partnership. Real Estate Two70 provides support; agents bring intention, execution, and follow-through.

Questions about the Real Estate Two70 Grants Program?
Contact the brokerage before applying to ensure alignment.