RealGeeks at Real Estate Two70

Quick Links

A real estate CRM should do one thing well: help you stay organized and responsive without turning your business into chaos. At Real Estate Two70, RealGeeks is the platform we use for lead capture, IDX home search, and client relationship management.

This page explains what RealGeeks is used for at Two70, what we expect from agents, and what the platform does not do.

What RealGeeks Is (in plain English)

RealGeeks is our CRM + IDX website system. It captures and organizes inquiries, tracks home search activity, and supports consistent follow-up. Used correctly, it gives you a clear view of who is active, what they care about, and where they are in the decision process.

At Two70, the goal is not “more leads at any cost.” The goal is clean follow-up, accurate context, and better client guidance.

Why Two70 Standardizes on RealGeeks

Brokerages standardize tools for the same reason builders standardize plans: consistency reduces errors. When everyone uses the same core system, it’s easier to:

• Support agents quickly (less “every agent has a different setup”)
• Maintain consistent consumer experience on the website
• Track lead sources and performance without guesswork
• Protect long-term data ownership and continuity

What Agents Use RealGeeks For

1) Capturing and Organizing Leads

RealGeeks captures inquiries from the website and routes them into the CRM. The CRM becomes the central record of the relationship: contact info, notes, conversations, and status.

2) Understanding Search Behavior

IDX search activity is not “noise” when it’s viewed correctly. It can show:

• Which areas a client is actually considering (not just what they said on day one)
• Price sensitivity and shifting criteria
• Whether they’re actively shopping or passively browsing

Used with discretion, this helps you guide a client without pressuring them. It’s a way to bring relevance into the conversation.

3) Consistent Follow-Up

Most lost business isn’t lost to a competitor—it’s lost to drift. RealGeeks supports structured follow-up so clients don’t fall through the cracks when they’re not ready today.

The standard isn’t “spam.” The standard is: thoughtful touchpoints that match the client’s pace.

4) Segmenting and Prioritizing

A CRM is only useful if it helps you decide who needs attention. RealGeeks allows you to segment by stage, urgency, and behavior so you can prioritize:

• Active buyers and offer-ready clients
• Warm prospects who need periodic guidance
• Long-term nurtures who need low-pressure education

How RealGeeks Fits the Two70 Transaction System

RealGeeks is the front end of the client relationship. It supports the period from “first inquiry” through “ready to write.”

Once a client goes under contract, the transaction is managed through our transaction and compliance system. In other words:

• RealGeeks: leads, relationship, search behavior, and communication continuity
• BackOffice (Brokermint): documents, deadlines, compliance, and broker review

This separation is intentional. CRMs are not compliance systems.

What RealGeeks Does Not Do

RealGeeks is a tool—not a strategy. It does not:

• Replace skillful conversation or client guidance
• Automatically convert leads without disciplined follow-up
• Guarantee lead quality
• Eliminate the need for clear documentation once under contract

Two70 Expectations for Agents Using RealGeeks

To keep the system clean and useful, agents are expected to:

• Work from the CRM rather than personal spreadsheets as the “source of truth” for leads
• Keep contact records updated (status, notes, next step)
• Respond in a professional timeframe appropriate to the client’s intent
• Use tags/segments consistently so follow-up stays organized
• Communicate in a way that supports the Two70 brand: calm, clear, and non-pushy

If the CRM becomes cluttered or neglected, it stops being a tool and becomes a liability.

Where to Learn More on the Two70 Site

• Services overview (how we help buyers and sellers)
• Resource Center (education-first library)
• Contract to close process (Idaho context)

---

RealGeeks FAQs

Is RealGeeks required for Two70 agents?

RealGeeks is the standard CRM and website lead system at Real Estate Two70. Agents are expected to use it as the primary system for lead tracking and follow-up so the brokerage can support consistent operations.

Does RealGeeks replace my personal database?

It replaces personal systems that function as your primary CRM. You can still keep personal notes and planning systems, but the brokerage standard is that lead and client relationship records live in RealGeeks.

How is RealGeeks different from transaction management?

RealGeeks manages relationships and pre-contract communication. Transaction management handles contracts, deadlines, documents, compliance, and broker review once under contract. They are different tools for different stages.

Do I need to respond immediately to every lead?

Speed matters, but so does relevance. The standard is prompt, professional response aligned with intent—then structured follow-up if the person isn’t ready yet.

Can RealGeeks be used for sellers too?

Yes. It can track seller inquiries, conversations, listing prep timelines, and follow-up. The principle is the same: keep the relationship organized and documented.

What’s the biggest mistake agents make with a CRM?

Letting it become a dump instead of a system. If contacts aren’t tagged, notes aren’t updated, and next steps aren’t tracked, the CRM becomes clutter—and opportunities disappear quietly.